Why Apple Is Counting on Upscale Shoppers

Why Apple Is Counting on Upscale Shoppers

Creative Strategies Principal Analyst Carolina Milanesi and Bloomberg Intelligence Senior Analyst Anurag Rana join Emily Chang on the day the iPhone 14 hit stores around the world and they discuss why Apple is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
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