Columbus, Ohio-based startup Olive pivoted 27 times. Now the company is worth $4 billion.

Columbus, Ohio-based startup Olive pivoted 27 times. Now the company is worth $4 billion.

Olive is a homegrown Columbus unicorn; hear from the CEO and lead investor how the company was built and raised $856 million since its founding in 2012.

But the company’s path to success wasn’t a straight line. As CEO Sean Lane explains on this special TechCrunch Live event, the company pivoted 27 times before finding product market fit.

Lane explains the strategy behind changing a company’s direction and the emotional toil it takes on everyone involved — from employees to executive to the investors.

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